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UA Europe Conference
UA Europe Annual Conference 8-9 June 2017, Harrogate, UK

Sponsored by:

3di logo

The Conference for
Software User Assistance

The Conference for Software User Assistance Professionals

Conference partners:

WritersUA logo logo

Speakers already confirmed for UA Europe 2017

Photograph of Mark Baker
Mark Baker: author of Every Page is Page One
Photograph of Scott DeLoach
Scott DeLoach: author of MadCap Flare 12 Developer’s Guide
Photograph of Leah Guren
Leah Guren: acclaimed presenter and UA guru
Photograph of Beth Aitman
Beth Aitman: passionate advocate of user-centric design
Photograph of Dr Tony Self
Dr Tony Self: author of The DITA Style Guide
Photograph of Thomas Bro-Rasmussen
Thomas Bro-Rasmussen: expert on authoring tools and localisation

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Mark Baker (Analecta)

Mark is a widely respected and highly influential guru in the field of technical documentation and single sourcing. He is the author of Every Page Is Page One: Topic-based Writing for Technical Communication and the Web, and the forthcoming Structured Writing: Principles and Practices, both from XML Press. He helps organisations adopt the 'Every Page is Page One' approach to information design through training, coaching, editing, and writing services through Analecta Communications Inc. in Canada. Mark blogs at and tweets as @mbakeranalecta.

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Scott DeLoach (ClickStart)

Scott DeLoach is the founder of ClickStart, a UA/UX design, consulting, and training company in the USA. Over the last 25 years, he has given more than 150 presentations about MadCap Flare, web-based user assistance, UI design, and CSS at conferences around the world. Scott is a certified MadCap Flare instructor and consultant, the manager of MadCap’s certification program, and the author of MadCap Flare Developer’s Guide and CSS to the Point.

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Leah Guren (Cow TC)

Leah is the owner/operator of Cow TC. She has been active in the field of technical communication since 1980 as a writer, manager, and consultant. She now devotes her time to consulting on content development and usability, and teaching courses and workshops in technical communication internationally. Her clients include some of the top high-tech and biotech companies, including Intel, IBM, Microsoft, Johnson & Johnson, RAD, Cisco, Given Imaging, and Rambam Medical Center. Leah is an internationally-recognized speaker in the field of technical communication and is a Fellow in STC (Society for Technical Communication).

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Beth Aitman (Improbable)

Beth studied history at university before deciding that all the interesting jobs were in technology. She briefly considered becoming a developer before being introduced to the job of technical writer by Redgate Software, where she worked for three years. She's passionate about user-centric design and integrating design and documentation into the development process. She's subsequently worked at Ocado, the online grocery retailer, and has recently joined Improbable as their first technical writer. Outside of work, she likes to sail boats, climb rocks, and solve cryptic crosswords.

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Dr Tony Self (HyperWrite)

Based in Melbourne, Australia, Tony has over 30 years of experience as a technical communicator. For most of that time, he has worked in the areas of online help systems, computer-based training, and electronic documents. In 1993, Tony founded HyperWrite, a company providing training and consultancy in structured authoring, Help systems, DITA, and technology strategy. He completed his PhD in semantic mark-up languages in 2011, and his book The DITA Style Guide was published in the same year. He is an adjunct teaching fellow at Swinburne University, and a past winner of the ISTC’s Horace Hockley award. Tony is a member of the OASIS DITA Technical Committee (and chair of the DITA Help Subcommittee).

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Thomas Bro-Rasmussen (Lokomatik)

Based in Denmark, Thomas graduated as M.Sc. in human physiology, biochemistry and biology, but has spent the past 30 years in the world of computer graphics and communication. Thomas has equally divided his expertise between design, training and development. His expertise ranges from the intricacy of adjusting a glyph in a font, to the successful automated publishing of a million-page technical documentation set. In 2016, Thomas founded to develop productivity plug-ins for MadCap Flare.

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Matthew Ellison (UA Europe)

Matthew has over 25 years of experience as a user assistance professional in the software industry. Much of this time was spent managing a team of writers and trainers at a UK-based consultancy company, before enjoying a period in the US as Director of the WritersUA Conference.

Matthew has been a highly rated and respected speaker at conferences and training events throughout the world since 1997. He now runs UA Europe, an independent UK-based training and consulting company that specialises in user assistance design and technology.

Matthew holds a B.Sc. in Electronic Engineering and a Post-Graduate Certificate of Education from Bristol University in the UK. In 2009 he was the winner of the prestigious Horace Hockley award that is presented annually by the Institute of Scientific and Technical Communicators (ISTC). In addition to his various consulting assignments for UA Europe, Matthew has been a visiting lecturer on the MA Technical Communication course at Portsmouth University. He is a certified instructor for MadCap Flare and EC Software's Help+Manual.

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